Create Personas to Help You Focus on Your Target Audience
By Michael Daehn in Key 5: Build Relationships
Published: Saturday, 10 January 09 - 01:11 PM (GMT -06:00)
Last Updated: Monday, 02 February 09 - 02:56 PM (GMT -06:00)
Creating personas is a great way to get you thinking about your target audience and how you can build relationships
Calling your audience customers, visitors or users takes away from the reality that these are real people. When you look at the characteristics that make up your ideal customer, and start to think of them as people, you do a better job of serving their needs.
I talk a lot about making your company or organization personal and turnabout is fair play. People relate to people, not inanimate objects or generic groups. Part of why Social Media has taken off is because it is a way to interact with genuine human beings instead of lifeless corporations.
What does your audience look like? Do you call them by name?