License Plates, Universal Healthcare, and You
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By Michael Daehn in Key 5: Build Relationships Published: Tuesday, 23 October 07 - 08:29 PM (GMT -06:00) Last Updated: Tuesday, 23 October 07 - 09:29 PM (GMT -06:00) |
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What would you do for a sticker?
I'm free! After weeks of feeling like a criminal, I finally got my license plates renewed today. This is a process I began back in July, they expired in August, I got a ticket in October, but I finally got everything I needed to make them legal today. I won't bore you with the tedious details so insert your own bureaucratic red tape horror story here.
The thing is I never questioned any of the fees they asked me to pay (close to $500 for 2 years) I just ran around town like a trained monkey getting the required paperwork, inspections and vouchers. At the end of it all they gave me a little sticker to put on my plate.
I started wondering "if they make us go through that kind of circus to put a sticker on my car, imagine what it would be like to have universal healthcare." I'm sorry, but I don't want the same people that refuse to take my money for a sticker without an inane amount of purposeless activity to be in charge of whether or not I get a kidney.
OK back to business. This is an example of why capitalism is soooo much better. If you were selling these stickers as your business there is no way you could get away with treating your customers like this. But I wonder if there are things you expect your customers to do before they can do business with you like fill out a form, make a call or take a survey. If you have more business than you know what to do with I guess you can afford to run your customers thought the gauntlet. If not, maybe you should make sure there is no red tape to doing business with you.
I am now working full time as the web strategist for Joyce Meyer Ministries. Web strategy can be summed up in a sentence: help people find what they are looking for quickly and easily then get out of the way. If you are putting up barriers to your customers purchasing you should rethink your business plan.
Is there any busy work your customers must do before they can buy your product?
4 Comments so far: |
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| Great Post. | JoyceMeyer | 10/28/07 |
Cool
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Michael Daehn | 11/02/07 |
| Kudos to you Michael | Laura Lee Sparks | 11/03/07 |
| Thanks Laura | michael daehn | 11/05/07 |
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Top | Reply to this Title: Great Post. Author: JoyceMeyer (http://christianebuymarketplace.com/ebay/joyce-meyer.html) Date Posted: 28 Oct 2007 05:06 PM (GMT -06:00) Cool post. I like your blog. God bless.
Chris J. |
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Top | Reply to this Title: Cool Author: Michael Daehn 
(http://marketingenious.terapad.com/)Date Posted: 02 Nov 2007 08:05 PM (GMT -06:00) Yay- thanks! |
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Top | Reply to this Title: Kudos to you Michael Author: Laura Lee Sparks (http://www.thesimplesolutionva.com) Date Posted: 03 Nov 2007 08:17 PM (GMT -06:00) Great post Michael - I know what you mean about dealing with the systems our government puts in place. Sometimes it makes me feel like they are testing us like the scientist do with mice in the maze. Kudos for getting through it all and getting your tag and even bigger kudos for working with Joyce - I'm sure that is going to be a fabulous experience - can't wait to hear more about it! |
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Top | Reply to this Title: Thanks Laura Author: michael daehn (http://www.marketingenious.com) Date Posted: 05 Nov 2007 11:05 AM (GMT -06:00) Next time I will look for an assistant to do it for me ;) |
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